Video-On-Demand (VOD)

Widely available, low-cost, high-speed Internet connections are available everywhere these days. And, with the influx of portable, Internet-ready devices (smart phones, iPods, laptops, iPads, etc.) capable of streaming online video content, viewers are able to access video from virtually every corner of the world, 24 hours a day. The fact that viewers can do this […]

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Video Translates Your Message Better Than Text

A picture is worth a thousand words. Whether it was Confucious, or not, who said that (the origin remains hotly debated!), the intrinsic meaning of the idiom remains – online audiences are more likely to watch a visually stimulating video about your services or product than they are to read a long and possibly boring […]

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Location Location Location!

There’s a reason we say it three times! Emphasis. It’s not the physical setting of where your video is filmed. What’s critically important for the success of your video, and worth emphasising, is its location online and the directions which help your audience, your potential customers, get there. By having an online video embedded within […]

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